SOME BY MI, founded in Seoul in 2018, combines nature and science for effective skincare. The name alludes to "something by a Miracle" and "mi" (beauty), representing a natural miracle for the skin. The brand focuses on pure, eco-friendly ingredients, foregoing synthetic fragrances, dyes, and parabens, and offers dermatologically tested, cruelty-free products. Its "Cleanical" philosophy guarantees gentle yet visible results, even for sensitive skin.